Can I use this tool outside the toolbox?

Yes. All of our toolbox tools are designed to work independently and can be used on their own from any modern web browser.

Does this tool replace a full SEO audit?

No. This tool is intended to assist and inform. It helps highlight specific SEO elements but does not replace a comprehensive technical or strategic SEO audit.

Is this tool free to use?

Yes. This tool is completely free to use. No subscription, account creation, sign-in, or email address is required.

Modular SEO Services - Hire The Professor

"Would you pay for a whole house replumbing when you just have a leaky faucet? Then why pay $2k+ for 'complete SEO' when you only need Local SEO fixed to start getting calls? Modular SEO = Fix what's broken first. Add more as you grow."

Hire for what you need now. The rest can wait.

Every module below is a self-contained service with a fixed price, a clear scope, and a defined outcome. Pick the one that matches what's holding you back right now - you can always add more later. Not sure which to start with? The selector below will point you in the right direction.

Ask The Professor

Website Maintenance Workflow

Already optimized and just need someone to keep it that way? Subscription-based maintenance - done for you, every month.

View Workflow Plan

Not sure which module you need?

Answer 3 quick questions and we'll highlight the best starting point for your budget and situation.

Help Me Decide

Add engagement widgets to your site

QR codes, booking calendars, polls, gift cards and more - one line of code, hosted and unbranded.

View Options

White Label SEO Tools

Running an agency? Embed our tools under your own brand for your clients - no attribution required.

View Options

SEO + AI + WCAG Optimization

Best for: Any page that needs to be found by both Google and AI tools like ChatGPT. Combines on-page SEO with accessibility compliance (WCAG/ADA) and AI readability signals - the new standard for ranking in 2025 and beyond.

$125 - View More

Module #1 - Local & Regional Visibility

Best for: Local businesses not showing up in Google maps, the local pack, or "near me" searches. Covers Google Business Profile setup, local keyword targeting, citation consistency, and location-page optimization. Start here if customers can't find you locally.

$215 - View More

Module #1B - NAP Citations & Backlinks

Best for: Businesses with inconsistent name/address/phone listings across the web, or those needing a quick domain authority boost. 50+ directory submissions done in one go - a high-value quick win at the lowest price point.

$30 - View More

Module #2 - Comprehensive On-Page SEO

Best for: Sites with decent traffic but pages that aren't converting or ranking for the right terms. Full optimization of your main pages: keywords, meta titles and descriptions, header structure, internal linking, and content refinement. The most popular starting module.

$215 - View More

Module #2B - E-Commerce Store SEO

Best for: Online stores where product and category pages aren't ranking. Covers product page SEO, category structure, schema markup for products, keyword implementation, and mobile optimization - everything Google needs to trust and rank your store.

$295 - View More

Module #3 - Technical SEO

Best for: Sites with ranking issues that aren't obviously content-related - crawl errors, security header problems, duplicate content, robots.txt issues, or slow technical foundations. The under-the-hood fix that makes everything else perform better.

$198 - View More

Module #4 - Mobile Optimization

Best for: Sites that look fine on desktop but lose visitors on phones and tablets. Google uses mobile-first indexing - if your mobile experience is poor, your rankings suffer regardless of how good your content is. Covers responsive layout, mobile speed, and usability.

$168 - View More

Module #4B - PWA Install Setup

Best for: Businesses that want their website installable on customers' phone home screens - like an app, without the app store. Increases return visits, improves engagement signals, and makes your site feel premium. Works alongside Module #4.

$179 - View More

Monthly SEO Retainer

Best for: Business owners who've run out of time to keep up with their own SEO. Full ongoing management - GBP, on-page, content, technical, reporting - for a fixed monthly cost. The right move when you want steady ranking growth without managing it yourself.

$345/mo - View More

SEO for Accountants & Bookkeepers

Best for: Accountants and bookkeepers whose next clients are already searching online - but finding a competitor instead. A niche-specific package built around the exact keywords and local signals that drive bookkeeping enquiries.

$497 - View More

Monthly Maintenance Plan

Best for: Sites that were optimized at some point but have drifted - outdated content, stale meta, un-monitored rankings. One month of active maintenance to bring everything back up to standard and keep it there.

$389 - View More

Page Rewrite Service

Best for: A single page that's getting traffic but not converting, or a key service page that stubbornly won't rank. One page, fully rewritten for SEO and clarity, with proper keyword targeting, structure, and calls to action.

$95 - View More

Quick Task Solutions

Best for: Small, specific jobs that don't fit a full module - a broken redirect, a schema error, a single meta fix, a speed issue on one page. Pay for the task, not the package. Entry point for those who want to try the service before committing to more.

$65 - View More

Website Hosting

Best for: Businesses wanting reliable hosting with no monthly fees, cPanel access, domain email, and FTP root access - backed by someone who also handles your SEO. E-commerce stores included.

$135/year - View More