Create your own 'Local Business' schema Script.

CREATE YOUR OWN 'LOCAL BUSINESS' SCHEMA SCRIPT - ELIGIBLE FOR RICH RESULTS

Generate JSON-LD LocalBusiness structured data markup that makes your business eligible for rich results in search engines. This LocalBusiness schema generator helps create properly formatted structured data for various business types including restaurants, medical practices, banks, clubs, and bowling alleys.

Why LocalBusiness Structured Data Markup Matters for Your SEO Strategy

Using schema.org LocalBusiness markup as part of your SEO strategy can significantly improve your local search visibility. The LocalBusiness structured data helps search engines understand and display key business information, making your listings eligible for rich snippets and enhanced search results.

When implemented correctly, this structured data markup improves your chances of appearing in Google's local pack and can enhance your business's presence across various search engine results pages.

Key Benefits of LocalBusiness Schema for Different Business Types:

For Medical Practices: Include structured data with phone numbers, office hours, and services to help patients find your practice more easily in local search results.

For Restaurant Chains: Each branch location can use LocalBusiness schema to maintain consistent NAP (Name, Address, Phone) information across multiple locations.

For Banks: Financial institutions benefit from structured data that clearly defines branch locations, ATM availability, and banking services.

For Clubs and Bowling Alleys: Entertainment venues can use LocalBusiness structured data to highlight amenities, operating hours, and contact information.

Create Your LocalBusiness Schema - Eligible for Rich Results

This JSON-LD generator creates LocalBusiness structured data that follows current structured data guidelines and is designed to be eligible for rich results testing.

How to Use This LocalBusiness Schema Generator

Step 1: Complete all editable fields with your exact Google Business Profile information - this ensures consistency with your NAP citations.

Step 2: Verify all phone numbers and addresses match your other online listings.

Step 3: Copy the generated JSON-LD structured data markup between the indicated lines.

Step 4: Paste the code in your website's <head> section.

Step 5: Test your implementation using Google's Rich Results Test tool to verify your structured data markup is properly formatted.

Step 6: Monitor performance in Search Console to track how your structured data affects your search results.

Important Notes for Schema Implementation:

Keep quotation marks intact within each field
Ensure phone numbers follow international formatting standards
Use consistent business information across all your LocalBusiness schema implementations
For restaurant chains or multi-location businesses, create separate schema for each branch
Regular testing with Rich Results Test ensures ongoing compliance with structured data guidelines

This LocalBusiness structured data generator helps businesses of all types - from medical practices and banks to clubs and bowling alleys - create properly formatted JSON-LD markup that search engines can understand and potentially display as rich snippets in search results.

By implementing this structured data markup as part of your comprehensive SEO strategy, you're positioning your business to take advantage of enhanced search engine visibility and improved local search performance.

using local business schema in nap citations

Create your own 'Local Business' Schema Rich Text Script.

'copy/paste' This rich text is used as part of your Local SEO to aide your local search results and enhance you business ranking. Click here if you would like Assistance

How to use

Details are taken from, and same as your Google Business Profile. *This is the Basis of your NAP Citations.
Complete the editable fields with your details.
Don't forget the quotation marks inside each field
Copy everything in-between the top and bottom line
Paste this in your website <head> section

<Head>

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": ["LocalBusiness", "OnlineStore","ProfessionalService","Place"] /* other @types available... */,
"name": "" ,
"description":"As a leading SEO agency and trusted SEO company in West Virginia, we deliver expert on-page SEO services and comprehensive website development driving organic search and improving your organic search results while boosting local rankings and performance in local packs.",
"image": ["", ""] ,
"@id": ""/* must have #organization to prevent conflict*/ ,
"url": "" ,
"telephone": "" /* MUST match NAP citation */ ,
"email": "",
"priceRange": "$18-$1000",
"currenciesAccepted": "USD",
"paymentAccepted": "Cash, Credit Card, PayPal, Bank Transfer",
"address": {
"@type": "PostalAddress",
"streetAddress": "" /* MUST match NAP citation */ ,

"addressLocality": "" , "addressRegion": "" ,
"postalCode": "" , "addressCountry": "US"},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "", "reviewCount": "","bestRating": "5","worstRating": "1"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "" , "longitude": ""} /* search address in google maps, get co-ords from result url */,
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "","contactType": "Customer Service","availableLanguage": "English"
},
{
"@type": "ContactPoint",
"email": "","contactType": "Customer Service","availableLanguage": "English"
}],
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
"opens": , "closes": },{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": , "closes": }],
"serviceArea": {
"@type": "GeoCircle",
"geoMidpoint": {
"@type": "GeoCoordinates","latitude": ,"longitude":
},
"geoRadius": "50000"
},
"areaServed": ["", "", "", ""],
"knowsAbout": ["", "", "", "Digital Marketing", "Search Engine Optimization"],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "","description": ""
}},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Website Development",
"description": "Custom website design and development services"
}}]
},
"sameAs": [
"" ,
"" ,
"" ,
"" ,
"" ,
"" ,
" ",
""
] }
</script>

</Head>

Why Businesses Don't Commonly Use LocalBusiness Schema Markup

1. Lack of Awareness About Rich Results Many businesses don't realize that JSON-LD structured data can make them eligible for rich results, missing opportunities to stand out in search results with enhanced listings.

2. Technical Complexity of Structured Data Guidelines Implementing structured data markup requires understanding structured data guidelines and proper JSON-LD formatting, which many website owners find challenging without developer assistance.

3. Focus on Generic SEO Rather Than Structured Data Traditional SEO strategies often prioritize generic optimization over structured data markup, despite search engines increasingly favoring sites with proper schema implementation.

4. Inconsistent Implementation Across Business Locations For businesses with multiple locations, maintaining consistent LocalBusiness structured data across all branches requires systematic implementation that many overlook.

5. Lack of Rich Results Testing Without using tools like Google's Rich Results Test, businesses can't verify if their structured data markup is properly formatted and eligible for enhanced search results.

Potential Benefits of Implementing LocalBusiness Schema

Enhanced Local Search Visibility: Proper LocalBusiness schema implementation helps search engines better understand your business context, improving local search rankings.

Improved Rich Snippets Display: Well-formatted JSON-LD structured data increases your chances of appearing with rich snippets that include business hours, ratings, and contact information.

Better Search Console Performance: Search Console data shows that pages with proper structured data markup often perform better in search results.

Consistent NAP Citations: Using LocalBusiness structured data ensures consistent Name, Address, and Phone Numbers across the web, supporting your local SEO efforts.

Cross-Platform Compatibility: JSON-LD format works across all major search engines, not just Google, expanding your structured data benefits.

Recommended Properties for LocalBusiness Schema

To maximize your schema's effectiveness and ensure compliance with structured data guidelines, include these recommended properties:

Business name and legal name
Complete address information
Phone numbers (primary and alternative)
Business hours and special hours
Business category and services
Website URL and social media profiles
Customer reviews and ratings (when available)
Payment methods accepted
Accessibility features

Create your own 'Video Object' Schema Rich Text Script.

There are many examples, but I find this one to pass all tests. Click here if you would like Assistance

How to use

Complete the editable fields with your details.
Copy everything in-between the top and bottom line
Paste this in your website <body> section, with your video.


<div style="text-align: center;"><iframe width="560" height="315" src="https://www.youtube.com/embed/WgXU7XAZYmQ?si=bDECZKpC6KIcRS_M" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen=""></iframe></div>


<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "",
"description": "",
"thumbnailUrl": "",
"uploadDate": "","duration": "" /* PlayTime 14Minutes 20Seconds from youtube */,

"contentUrl": "" /* YouTube video URL */,
"embedUrl": "" /* URL of your page where the video is embedded */,
"potentialAction": {
"@type": "WatchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": ""
}
}
}
</script>

Create your own 'Review' Schema Rich Text Script.

There are many examples, but I find this one to pass all tests. Click here if you would like Assistance

How to use

Complete the editable fields with your details.
Copy everything in-between the top and bottom line
Paste this in your website <body> section, with the actual review quotation.

"serviceType": ["", "", "Website Development", "Social Media Management"],
"areaServed": ["", "", "Kentucky", "Ohio"],
"sameAs": [
"",
"",
"",
""
]
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1"
},
"datePublished": "","dateModified": "",
"reviewBody": "Highly recommend Paul The Laughing Professor for web hosting and local SEO services. He has been helping us maximize our visibility online and Google SERPS to give us the upper hand in getting more traffic routed to our website and social media. Social media management has been a big help as well. I have used The Laughing Professor for multiple websites over the last 6 years and will continue to come for website services. The results speak for themselves - our online presence has dramatically improved. ",
"reviewAspect": [
"","",
"","",
"",""
],
"positiveNotes": [
"","",
"","",
""
],
"publisher": {
"@type": "Organization",
"name": "",
"@id": "",
"url": "",
"logo": ""
},
"url": "",
"inLanguage": "en-US",
"isPartOf": {
"@type": "WebPage",
"url": ""
}
}
</script>

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Q1 / What is NAP, and why is it important for Local SEO?

NAP stands for Name, Address, and Phone number. Ensuring your NAP information is consistent across all platforms (website, directories, Google My Business) helps build credibility and improves your local search ranking.

Q2 / What are local citations, and how do they affect my local SEO?

Local citations are mentions of your business’s NAP on external websites, such as local directories, social platforms, and review sites. Consistent citations help search engines verify your business and improve your local search rankings.

Q3 / How do I get citations for my local business?

You can acquire citations by submitting your business to local directories, review platforms, and relevant industry-specific sites. Additionally, leveraging partnerships with local organizations or business listings in your area can boost citation opportunities.

Q4 / How do I write a web page aimed at local customers?

To target local customers, include location-based keywords (e.g., city, neighborhood) in your content, titles, and meta tags. Mention local landmarks, events, and services specific to your area to connect with local intent.

Q5 / How does Google My Business impact Local SEO, and how do I optimize it?

Google My Business (GMB) is crucial for Local SEO as it helps your business appear in local search results and Google Maps. To optimize your GMB listing, ensure your NAP is accurate, add high-quality images, respond to reviews, and update your business hours and services regularly.