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Local citations are mentions of your business’s NAP on external websites, such as local directories, social platforms, and review sites. Consistent citations help search engines verify your business and improve your local search rankings.

You can acquire citations by submitting your business to local directories, review platforms, and relevant industry-specific sites. Additionally, leveraging partnerships with local organizations or business listings in your area can boost citation opportunities.

To target local customers, include location-based keywords (e.g., city, neighborhood) in your content, titles, and meta tags. Mention local landmarks, events, and services specific to your area to connect with local intent.

Google My Business (GMB) is crucial for Local SEO as it helps your business appear in local search results and Google Maps. To optimize your GMB listing, ensure your NAP is accurate, add high-quality images, respond to reviews, and update your business hours and services regularly.