Client Discovery Onboarding Questionnaire - Keyword Research

Discovery Onboarding Questionnaire for Keyword Research

1. Business Overview & Objectives

• Business Information:
  • What is your business name and website URL?
  • What products or services do you offer?
• Objectives:
  • What are your primary business goals (e.g., brand awareness, lead generation, sales)?
  • What short-term and long-term marketing objectives are you aiming to achieve through SEO?

2. Target Audience & Customer Profile

• Audience Details:
  • Who is your ideal customer? Please describe their demographics, interests, and behaviors.
  • What pain points or challenges does your target audience face that your business can solve?
• Customer Journey:
  • At which stage of the buyer’s journey (awareness, consideration, decision) are you targeting your keywords?

3. Industry & Competitor Landscape

• Market Insights:
  • Who are your main competitors, both online and offline?
  • Are there any competitor websites or digital campaigns you admire for their content or SEO strategy?
• Industry-Specific Terms:
  • What industry-specific terms, acronyms, or jargon should we consider in our keyword research?

4. Keyword & Content Strategy

• Existing Research:
  • Have you conducted any keyword research before? If yes, what were the key findings or insights?
  • Do you already have a list of keywords or phrases that you consider important?
• Content Focus:
  • Which topics or content areas are most important for your business?
  • Are there specific pages on your website that you want to prioritize for SEO (e.g., blog, product pages, service pages)?

5. Geographic & Language Considerations

• Target Regions:
  • Are there specific geographic regions or markets you are targeting?
  • Do you require keyword research to focus on local search terms or multiple languages?

6. Conversion & Performance Metrics

• Call-to-Action:
  • What specific actions do you want visitors to take (e.g., contact form submissions, online purchases, newsletter sign-ups)?
• Measurement of Success:
  • How will you measure the success of your keyword strategy (e.g., increased traffic, improved rankings, higher conversion rates)?

7. Technical & Project Insights

• Website Status:
  • Are there any current technical issues or SEO challenges on your website that we should be aware of?
• Timeline & Budget:
  • What is your timeline for implementing and seeing results from this keyword research?
  • Are there any budget considerations we should take into account?

8. Additional Information

• Unique Considerations:
  • Is there any other information about your business or industry that might influence our keyword research?
  • Do you have any specific expectations or requirements for this project?