Cost to Retail (Selling Price) Calculator

Desired Return: %

Item Cost: $

Shipping Cost: $ (amount paid by seller)

Shipping Charge: $ (amount charged to buyer)

Charge Sales Tax on Shipping

Sales Tax: %

Selling Cost e.g. Amazon, eBay or Etsy Fee

Percentage %

and/or Fixed $

Transaction Cost e.g. CC or PayPal Fee

Percentage %

and/or Fixed $

Answer:

Selling Price = $

Summary of Values

Item Cost: $

Shipping Cost: $

Selling Cost: $

Transaction Cost: $

Cost: (total) $

Revenue: $

Profit: $

Margin: %

Markup: %

Example Invoice for Buyer:

Item Price: $

Shipping: $

Subtotal: $

Sales Tax: $

Total: $

Calculator Inputs

Profit Gross Profit; The amount of money earned after Cost has been paid. Profit = Selling Price - Total Cost
Gross Profit = Revenue - Cost. Revenue is amount received from the buyer less the Taxes.

Margin Gross Profit Margin; A percentage expressed as a ratio of gross profit to the revenue. Margin= (Profit / Selling Price) ×100
Gross Profit Margin = Gross Profit / Revenue.

Markup The markup should be calculated based on cost. The formula is:
Markup = (Selling Price/Total Cost -1)×100
Given a 100% markup, the Selling Price should be double the Total Cost. Cost * (1 + Markup) = Selling Price
and therefore, Markup = (Selling Price / Cost) - 1 Cost Expense incurred to produce and distribute the item.
Total Cost = Item Cost + Shipping Cost + Selling Cost + Transaction Cost.

Item Cost The Cost to acquire the item and might also include variable costs such as your additional production time and packaging rolled into it. For an Etsy craft product the Item Cost would also include your cost of materials and labor.

Shipping Cost The amount the seller has to pay for shipping the product to the buyer. Shipping Charge The amount the seller charges the buyer for shipping. If you offer free or discounted shipping enter $0 or the discounted amount and the net shipping cost, if any, will be calculated into the Selling Price. Sales Tax Percentage charged on Item Price. Can also be charged on shipping. Charge Sales Tax on Shipping? Whether or not sales tax is charged on shipping varies from state to state. Check the policies of your marketplace provider regarding how they apply sales tax. Selling Fees This includes the fee of 5%, 10%, 15% or more that the marketplace (Amazon, eBay, Etsy, etc.) charges you once your item is sold. This fee is a percentage charged on Item Price and Shipping. Additional fixed costs such as an insurance or listing fee per item are also applied here. Etsy calls this fee the transaction fee. If you pay additional selling fees you can add them to these amounts. Transaction Fees Transaction or Payment Processing fees are the percentage (usually 2.2% to 3%) charged on the total transaction including Item Price, Shipping and Tax for processing a credit card payment. Additional per transaction payment processing fixed fees can include charges such as the $0.30 fee charged by PayPal or $0.25 charged by Etsy. Selling Price The calculator answer is the item price you should list for your item in order to meet your target return. You can set your target return to a Profit amount, a Margin percent or a Markup percent.